Nowadays brands know that visual content, authentic and high-quality, is a necessary for marketing. Content is what helps you to make your company outstanding and memorable. It’s useful for any business niche and level. So visual images of products and services should be very high-quality. However, there are still lots of awful photos out there in the Internet. Even though modern smartphones have quite good camera quality that allows you to take pictures almost of the same level as digital cameras. Nevertheless, a photographer, or in our case – a marketer should know how to use smartphone camera effectively and properly.
13 tips for taking the best pictures
Use grid lines to balance your picture
One of the easiest and the best methods to get better at photography is to use camera grid lines. These are lines that separate the space of a screen into several parts. Grid lines are based on “One Third Rule” – it’s a photographic principle of composition that says that the picture should be split into three parts vertically and horizontally.
According to this principle, in order to take well-balanced photo you need to place your picture at the intersections or along the lines.
To enable the grid lines on: iPhone: go to “Settings”, select “Photo & Camera” and turn on “Grid”. Android: launch the Camera application, open its settings, scroll down and turn on the grid.
Focus on the object
Most of the best pictures are focused on one interesting object. So spend some time and find a beautiful perspective. Touch the screen so the camera can focus and optimize the light. Don’t forget about special editing applications and filters: you can zoom in the image, change the light or the brightness. Play around with these options.
Remember the “One Third Rule”.
Touch the screen so the camera can focus and optimize the light. Don’t forget about special editing applications and filters: you can zoom in the image, change the light or the brightness. Play around with these options.
Remember about the “negative space”
Negative space is the area around the object on the picture. And it can turn your photo from “normal, okay” into “incredibly awesome”! When there is a lot of free space, your object is emphasized, it becomes meaningful, conceptual. The negative space can be these things: sky, water, monochrome wall of a house, etc.
Look for various perspectives
An unexpected or unusual angle of a picture makes your image unique and memorable. Play with perspectives. The phone can be rotated at any angle you need. It will turn out amazing, cause the most people hold smartphones vertically.
Experiment with reflections
There is something perfect, almost charming in reflections of objects. Therefore, if you can use the reflection in your photos, don’t refuse this opportunity. Look and you will notice that there are a lot of reflections: in the puddles, in the windows, even in a glass of water.
Use leading lines
There are lines in the pictures that attract the viewer’s eye to a specific part of the frame. They are called guidelines or leading lines. They can be straight or zigzag like lines of stairs, building facades, railway tracks, roads, or even a path in a forest.
Leading lines are great for creating a sense of depth of the image. They can make your pictures very interesting – even if you just accidentally took a very outstanding photo.
Look for symmetry
Symmetry can be defined as “a sense of harmonious and beautiful proportion and balance.” Pictures with a symmetry can be incredibly beautiful. Keep this in mind when taking photos.
It does not always work with photos of nature, but it looks great with architectural structures, still life, portraits. And remember to use the grid lines from the first tip so everything is going to be great.
Watch the repeating patterns
Repeating graphic elements look very cool. They produce a strong visual impact on the viewer. And sometimes photos of a beautiful, tiled floor can be enough to create a bright picture.
Play with different colors
It’s fun when the photo is black and white except for one detail. To achieve this effect there are special applications. Experiments with color solutions will help you to focus on the details, emphasize and highlight the element you need.
Sometimes when you take a picture of an object from a distance, you really want to zoom it. Try not to do that. The final result will be blurry, fuzzy. It is better to get closer yourself, if it is not a case with wild animals of course. Remember that a large photo with an object shot close it is easier to optimize.
The devil in the details
Do not be lazy to take photos from different angles and angles of individual parts of the object. They will make your pictures unique, artistic and will fit into the overall content strategy. Details can attract attention of potential clients because most people enjoy looking at beautiful parts that make together the whole.
Use natural light
Let’s face it: you can hardly find a good photo from a smartphone that is made with a flash. Most of the photos look overexposed, colors change so negatively, and the person in such a photo looks exhausted. Instead of using a flash, it’s better to choose right lighting. It can be found even after dark. This will give you the opportunity to play with shadows or create an interesting silhouette. So avoid unnatural flash light by all chances.
Don’t forget to edit photos
There are many programs and applications for photo editing. Use them. Remove stains, blur, make food photos even more attractive. Little changes of your pictures will help you to achieve great quality and make your content unique and useful for the target audience. These 13 tips will help you to take memorable, stylish, fresh and authentic pictures even if you use smartphone for it.
For photos in the article, thanks to the site pexels.com